Yahoo Mail Caller ID
It has finally arrived. When Apple added the CallKit technology to iOS 10, we immediately saw the potential for tapping Yahoo Mail to deliver Caller ID to our users. The idea is that people have hundreds of phone numbers in their inbox from email signatures or inside messages and by gathering these together we can show who someone is when they call simply because they had sent you an email.
This is getting some decent press and you can read more about it at Tech Crunch or at Digital Trends.